Book of the Week

Discover a step-by-step blueprint for winning new clients, getting more referrals and building your business!

Take charge of the marketing process! If you are a professional working in a technical or project management role for a design, contracting, or consulting firm, this book will help you win more clients. It clearly sets forth a step-by-step process for figuring out what clients need, devising ways to meet those needs and convincing prospective clients to hire you instead of the competition.

What's more, this book is packed with real-life scenarios that put the marketing principles into a familiar, easy to understand context.

You'll discover

•

How to win clients' trust and loyalty.
• How to conduct meaningful marketing research.
• How to convert contacts and leads into solid business.
• How to put together proposals that really stand out.
• How to evaluate and outmaneuver your competition.

You'll also discover the powerful secrets of "stealth marketing" -- four proven, simple techniques that project leaders and team members can utilize as an off-agenda part of every project encounter with the client.

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MARKETING MADE EASY

FOR THE ACE FIRM


Order by May 28
for FREE shipping

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